"Every business needs to know their customers," said Gustavo Gomez, director of research and methodology at Envirosell, New York. "In this day and age, there is no excuse for a retailer not to have a 'reward' card.
"In a short time, the data will allow Holt Renfrew to target campaigns at specific shoppers and test their effectiveness," he said.
"Customers benefit by feeling rewarded for something they would probably have purchased. They get perks for their loyalty and targeted promotions based on their likes."