“Clearly Neiman Marcus is making a statement,” said Gustavo Gomez, director of research and methodology at Envirosell, New York. “They want to bring awareness to the situation that women still face in the world, empower their customers with knowledge and make a difference.
“By participating in SXSW they are targeting an audience that is young, connected, creative and with either good incomes or the potential for them in the future, in other words, current and future customers," he said. "They are taking advantage of the social and cultural capital the event provides.”
