"The oversized hamper is clearly meant to build curiosity about what was to come,"said Gustavo Gomez, director of research and methodology at Envirosell, New York. "I am sure if got some free media time via the local news channels. It generated very little action on their Facebook page with only a few shares and 181 likes."

https://www.luxurydaily.com/fortnum-mason-focuses-on-tea-at-the-shard/