"Father's Day is a very interesting holiday because it is not as sweet as Mother's Day but it has to be sweet enough to get dad a little emotional," said Gustavo Gomez, director of research and methodology at Envirosell, New York. "The gifts are usually very manly - BBQ, cigars accessories, ties for example.
"Buying a Father's Day gift is much more challenging than a Mother's Day because for mom you can get away with flowers," he said. "There is no such alternative for dads. That makes it a perfect holiday to offer next day shipping. Last minute shopping is almost guaranteed since making a decision is so difficult.