Farfetch slated to add brands to online marketplace

"Farfetch is claiming an API based global experience for brands and boutiques to reach global audiences in a real easy, out of the box way," said Gustavo Gomez, director of research and methodology at Envirosell If they can deliver, this is one more tool that makes omnichannel easier and it could begin to become the default format for retail as a whole and luxury in particular.