"Farfetch is claiming an API based global experience for brands and boutiques to reach global audiences in a real easy, out of the box way," said Gustavo Gomez, director of research and methodology at Envirosell If they can deliver, this is one more tool that makes omnichannel easier and it could begin to become the default format for retail as a whole and luxury in particular.
"Father's Day is a very interesting holiday because it is not as sweet as Mother's Day but it has to be sweet enough to get dad a little emotional," said Gustavo Gomez, director of research and methodology at Envirosell, New York. "The gifts are usually very manly - BBQ, cigars accessories, ties for example.
"Buying a Father's Day gift is much more challenging than a Mother's Day because for mom you can get away with flowers," he said. "There is no such alternative for dads. That makes it a perfect holiday to offer next day shipping. Last minute shopping is almost guaranteed since making a decision is so difficult.
“Clearly Neiman Marcus is making a statement,” said Gustavo Gomez, director of research and methodology at Envirosell, New York. “They want to bring awareness to the situation that women still face in the world, empower their customers with knowledge and make a difference.
“By participating in SXSW they are targeting an audience that is young, connected, creative and with either good incomes or the potential for them in the future, in other words, current and future customers," he said. "They are taking advantage of the social and cultural capital the event provides.”