I've spent 25+ years helping brands understand the people who buy from them — not just what consumers do, but why they do it.

I'm Gustavo Gomez — an independent market insights consultant with with two decades of experience helping brands turn consumer data into decisions that drive growth.

My path into market research started in sociology, which gave me something most researchers don't have: a framework for understanding how social structures, culture, and context shape behavior. That lens has made me a better researcher, a sharper strategist, and someone who consistently spots patterns others miss.

For 16 years I worked at Envirosell, Paco Underhill's renowned shopper behavior research firm, where I led research operations and methodology across a global Fortune 500 client portfolio — across retail, CPG, QSR, healthcare, spirits, luxury, and technology, in the US, Latin America, Europe, and Asia.

That's where I learned to study consumers in the real world — through observation, ethnography, and behavioral analysis — not just surveys.

From there I moved client-side, leading insights teams at Petco, Jenny Craig, and LinkedIn, where I built research programs, launched enterprise Voice of Customer (VoC) systems, and partnered with C-suite leaders on decisions that drove real business outcomes.

That combination — 16 years agency-side plus director-level client-side experience — is genuinely rare. It means I understand both how to design and execute rigorous research and how organizations actually use insights to make decisions.

I'm based in Southern California, and work with clients remotely and on-site.

If your team has the data but not the story it's telling, that's where I come in.